Do you have a smartphone? Of course you do, and if you don’t why on earth not? According to Statista the number of smartphone users is forecast to grow from 1.5 billion in 2014 to around 2.5 billion in 2019, and who knows how much more the numbers will increase in the years to follow.
If everyone has a smartphone, and is using it regularly (NTU found the average user picks up their device 85 times a day) then it’s important to incorporate smartphone usage into an event. Mobile apps are becoming increasingly popular, and whether they are bought or web-based they encourage engagement at any event.
Unlike paper-based collateral such as brochures, posters, maps, or leaflets a mobile event app is a simple and interactive platform that provides all event information in one place. Not only that, there is the opportunity to connect with the delegates through the app with polls, posting questions to panels, or uploading imagery.
Here are top 7 benefits to mobile event apps:
Event apps allow event managers to connect with their entire group of delegates at any given time during an event, providing them with the most recent information, such as any last minute changes, schedules, maps or announcements. With alerts or notifications popping up on their phone at any developments or news, users are reminded to check the app and stay up-to-date.
Surveys, polls, question posting, or image-based content can be uploaded by your delegates and they can participate in an event in real-time. For example, if a speaker asks a question to a room of 1500 people, with answer options A, B, or C, the app can be used for everyone to participate in the poll, and the information is fed back as fast as if it had been asked to only one person. Similarly, delegates can post questions within the app for panellists on stage, or answer surveys based on their experience at an event.
You are able to control what content you use, when, and how you use it. Generating, updating and delivering content through an app provides the event manager with the ability to control how the content is used within the app, without the risk of sharing confidential or private materials with the wrong connections.
With an app there is the convenience of having everything at your fingertips. There’s no need to flick through a brochure to find the location of the next session, or having to navigate a website on their smartphone. Instead, there’s a homepage with clearly labelled items breaking down the event, ‘map’, ‘schedule’, ‘sessions’, ‘car parking’, ‘hotel’ and so on… There is the benefit of viewing personalised content that is also suited to the device it’s being used on, which is far less stressful, and definitely more convenient.
Contrasting to typical event collateral, mobile apps include authorisation and security features that ensure users only read and receive the information they have been issued by the event organiser. Authorisations based on attendee credentials make sure that they are only ever exposed to relevant up-to-date information. Similarly, attendees can have their entry code, name badge and hotel reservation on their app so they can be scanned anywhere they go.
Most event brochures or leaflets end up at the bottom of a handbag, desk drawer or dustbin. However, a branded mobile app stays on that phone for as long as you decide to provide content for it. It enables networking and content sharing throughout the year, before, during, and after an event. The lifespan of an event is extended, client interaction is enhanced and people stay connected to the brand. An app can drive engagement beyond just a single event.
Instead of designing, developing and testing a new app for every event, a single branded app can be the basis for all events. With valuable, relevant and engaging information in an app to start with, it can be built upon each time. Also, anticipation can be created for future events as they will remain on an attendees’ device, becoming a trusted source of information.