Live streaming is becoming one of the most popular event technologies on the market. It opens up the opportunity to showcase your event to those who may not be able to attend physically, and allows for a larger and a wider audience across the world – being online means your event is accessible anywhere (as long as there’s internet access of course).
At #FreshTechOctober hosted by Event Tech Lab, myself and two other panellists: Silvia Pellegrini of Events Uncovered TV, and Richard Belcher from First Sight Media discussed the advantages and practicalities of live streaming events. Here’s some tips and insights we walked away with:
- Live streaming should not only be for the people who are unable to physically attend. It should also be for those that were unsure about coming, or maybe didn’t know that much about your event. Use live streaming to encourage people to attend the next event, and engage with the online audience as much as the offline one.
- To provide the very best experience you need to ensure that all technical elements such as sounds, lighting, and cameras are the best quality you can afford. A hard to see, hard to hear or hard to engage with single camera shot, will see your online audience switching off well before you want them too.
- Don’t forget about your online audience – make sure to always include them and encourage them to participate in Q&As, voting or any feedback. Ensure they know how to access everything prior to the live stream and think about any unique content or activity that will help keep them engaged.
- Utilising influencers such as bloggers and vloggers can help promote your live stream, as they have large followings that can give you a wider reach.
- It can bridge geographical gaps – we can attend multiple events on the same day either from our place of work, home or even when we’re on the move.
- Coachella attracted 9 million live stream views in 2016, and events such as Glastonbury, or the Olympics gained huge reach too, but live video is a valuable asset for events of all sizes and types — including small concerts or business events.
- The future is exciting and immersive streaming with 360 degree goggles is really not that far away, providing your online audience with a far greater sense of being there.
- Don’t be scared to live stream your event, it’s something to embrace and when you get it right and it can be a real benefit to your event.
Finally, Periscope (Twitter) and Facebook Live are free platforms, and are rapidly establishing themselves in the industry, as anyone with Facebook or Twitter can view, record and create live content. They’re great for user generated content, or having a quick connection to an online audience at your event. Although, these may not be appropriate live streaming devices when streaming at larger, or more complex events. Always consider your event first, your aims and objectives, before choosing your medium of live streaming.