Trends and Findings in Design

Design is one of the most universal and diverse subject areas you can enter into (in my opinion). I promise I’m not biased, despite being a Junior Designer 5 out of 7 days a week. While I think I’ve come a long way since I started to pursue design a few years ago, one thing I’ve learned is that there is so much more for me to discover about design.

drp has really been my first ‘proper’ step into the creative and design industry. As a 21-year-old graduate, I wouldn’t say I have a particularly extensive background, or wealth of knowledge to talk about, but I enjoy keeping up with trends and finding new elements to my craft. One thing I know is that the industry is so vast and it is constantly changing and developing.

Fundamentally, I like the comprehensive nature of the profession. The industry is continuously growing so rapidly; there’s a staggering amount of things you can do and achieve. It’s also extremely vast: there can be multiple briefs in one day, which makes every day a different and new experience. I’m always kept on my toes and I could never see myself not being a designer.

Trends in the Industry

One trend, which has probably caught my eye above all else in the industry is the idea of going back to basics. In the past year or two, there have been many high-profile brands that are cancelling out any excessive visual noise and utilising their visual communication in the most simplistic way possible. Brands like MasterCard, Co-op and NatWest have famously (in the design world…) done this recently – with the latter two companies even reverting to modernised versions of pre-existing identities they’ve used in the past (click on the images below to see more).

Although I find this pretty admirable (it’s not always an easy job to convince a client to use something they’ve used before), and actually quite like the outcomes, one thing that keeps me interested in design is constantly seeing refreshing creativity – so I ultimately hope that this isn’t a trend that becomes common practice.

Mastercard
Image 1

Co-op
Image 2

NatWest
Image 3

Top Designers

I wouldn’t say I idolise one particular designer in the industry; I think you can become inspired by massive figureheads and influencers like Paula Scher and Chip Kidd, who have done globally recognisable and influential work in many different areas of design, but equally become inspired by work that I see when flicking through my social media. Good ideas can come from anywhere and from anyone, and I think that’s what’s so exciting about the creative industry – it’s anyone’s to play for.

Paula Scher

Image 4 - Paula

Chip Kidd

Image 5 - Chip Kidd
Finding Favourites

A lot of my favourite creative work actually centres around advertising – for me, creativity has to have purpose, which I think that this is something that you see consistently in (good) advertising. My favourite pick of late is an ad by Volkswagen called ‘The Button’ – I love how it simply takes a primary feature of their new car and relates it to a clever and memorable, although quite unusual, concept.

But I do also have particular ads that I’m fond of purely for their visuals. A famous campaign for IBM, designed by Noma Bar, is one of my personal favourites:

Image 6

Pairing quirky and endearing visuals with a frankly quite corporate brand is an ingenious way of making people think about that brand in a different way – and this essentially, I believe, epitomises the power and influence that design can actually have.

Liam Sargent – Junior Designer

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