It comes as no surprise that health and well-being have made it into the top trends within the events industry this year. We are more conscious than ever before about what we are eating, how we are feeling and what we can do to make ourselves and our colleagues perform better. What we put in, is what we get out.
With Instagram feeds being flooded with styled food posts and celebrity foodies taking over the cook-book charts, the desire to ‘eat clean’ is at the forefront of our minds. Venues up and down the country are now selling their fresh organic produce to entice us to try.
See before you try!
How do they sell it to us?
With beautiful imagery. Food styling itself is a work of art and, now products have ingredients that are low fat or freshly picked, it is hard to hold back when you join the queue to the buffet. Filling your plate has never been so guilt-free and fancy. Leading the way, the ICC, Birmingham, have taken this one step further and become the UK’s first conference centre to gain the ‘Food for Brain’ accreditation. Their menu aims to keep delegates mentally alert and maintain blood sugar levels throughout the day. For those of us who live for an afternoon sweet treat, they have it covered; gluten-free brownies, smoothie shots and fruity panna cotta are a few of the delights you can expect to find.
Mentally, if we maintain a balanced diet, we can stay engaged and alert, without the guilt or need to plan how many miles it’d take to burn off the calories.
The way in which we think, express and develop new ideas, or the way in which we take part in discussions, is also a consideration in venue spaces. Does your environment fuel your enthusiasm? Do your surroundings capture your innovative ideas? Radisson Blu have created a function room dedicated to boosting creativity and engagement.
The Brain Box is a room that is a multi-sensory, fun and engaging space, allowing delegates to think outside the box. With colourful walls, geometric shapes and soft, low seating, the Brain Box is a space where ideas can flourish. For such a creative industry, could this be a solution to those days when we need a bit more motivation, fewer boardrooms and more beanbags?
UK Wellbeing Week is happening between the 18th and 22nd of September 2017. The Event Well campaign will see many events and pledges for all those involved in the industry to take part – from mental health to nutrition and fitness. Anyone within the industry can get involved. EventWell is aimed to encourage organisations to take on a well-being initiative such as regular health checks, cycle to work schemes or simply a chill out and relaxation office space, to name a few. If you want to take involvement to the next level, organisations are welcome to host events that will benefit all stakeholders and raise awareness of this important initiative.
‘In the UK stress accounts for 45% of lost work days, and over 1.3 million people have suffered from workplace stress. As a result, it’s more important than ever that event professionals take active steps towards their wellbeing.’
Our industry is stressful, even for the toughest of people, but to make a change, we need to be aware of the potential impact. Any change that can help reduce stress and improve well-being is always going to be beneficial. Get involved and sign up now at www.eventwell.org.
Let’s make our industry a healthy and happy one!
Laura Ciancimino – Event Co-ordinator at drp