Coming new into the events industry can be daunting, everyone knows everyone, and there is a lot to learn. It’s fast paced, fun, and there is always something new happening.
Some background about me: I studied various diplomas in college and I obtained a BA Honours in Advertising Media and PR at university, so I always knew I wanted to be in a career that was creative and involved networking with people. My previous role consisted mainly around sales, but in my free time I did a vast amount of freelance social media for friends that were in the events and talent agency industry. This was great exposure for me, as it gave me an opportunity to gain further insight of the industry, as well as having hands on experience in social media, for my desired creative career.
With this, I continued to apply for roles within PR, and social media and I came across drp. Three months later, I’m in full swing as a PR and Social Media Executive.
Being new to this industry can be overwhelming to some, and as I’m a new event professional (eventprof) myself, I wanted to give away some advice pointers for starting out in the industry, as these have helped me in many ways!
So here are my tips:
- Ask questions and ask lots of them! Please don’t be afraid to ask questions, no matter how silly you think it may sound – as the saying goes ‘There’s no such thing as a silly question’. It’s such an important factor, as nothing is worse than being sat at your desk, worrying sick, as you have no idea what to do, or you can’t remember what was said to you. It is more hassle to think someone said something, than to ask for the answer to be repeated again.
- Write everything down! Writing isn’t only a creative tool within the industry, but it’s an educational device that will enable you to remember how to do things. I live by writing instructions on how to things such as writing a social report or how to use a software application. Writing information down is vital, even if you need to bring your laptop to a meeting, it’s so useful, because you can always look back at that content and use it to help you, if you are ever stuck.
- Attend networking events! These are so important to put yourself forward for, as it’s a great way to get to know other industry professionals, and to learn the industry inside out. Attending your first event with a colleague or manager is always helpful too, as you can follow their lead, and see how they speak and interact when networking. However, after a few events but I would recommend attending these events by yourself and learn how to mould your own style of networking!
- Utilise your team members! Everyone within your team will have experiences in different sectors within the industry. This is a great way to learn and take bits of information in order to incorporate it into your everyday working. A great way to do this is to book a half hour catch up with your colleague – go through how to write a press release or how to upload content on your social outlets – utilise this to your advantage, and don’t forget to make notes!
- Lastly, never give up! Starting out in any industry can be very daunting as you are involved in a new company, surrounded by new team members, having discussions on topics you may have not had personal experiences on. Please don’t be discouraged. It can be easy to give up or get frustrated, as you may have not got it done the first time, or you simply just don’t understand, utilise your colleague’s feedback, take it all in, as this new journey is a learning process, and if you continue to push forward and incorporate all of the above points, you will ensure success!
For me it’s a very exciting time, as I do feel established within myself and with drp. I’m very excited for my upcoming future. I hope the above tips can give those new to the industry an insight on how to take your first steps, and mould you into an everlasting career! I’m indeed a prime example!
Olivia Blackstock – PR & Social Exec